–The World Health Organization, the Ministry of Public Health of Qatar and FIFA launch a major digital health initiative for children and adolescents
The World Health Organization, the Ministry of Public Health of Qatar and FIFA launch a major digital health initiative for children and adolescents
19 November, Doha, Qatar: On the eve of the FIFA World Cup Qatar 2022™, the World Health Organization, the Ministry of Public Health of Qatar and FIFA are launching a new digital app designed to help increase physical activity and improve the health and wellbeing of millions of young people.
GenMove, Season1 is a games app that uses advanced movement tracking combined with artificial intelligence (AI) technology to provide 8–15-year-olds with a vigorous video game experience. The games call for a range of different movements that develop different physical skills and are suitable for children with all levels of fitness.
WHO recommends all children and adolescents get an average of 60 minutes of moderate-intensity aerobic physical activity per day, including activities that strengthen muscles and bones at least 3 times a week. Yet, more than 80% of adolescents do not meet these recommendations and it is estimated that children and adolescents can spend more than 8 hours of their waking day being sedentary and inactive, a behaviour associated with poor fitness, weight gain and reduced sleep. The app is hoped to spur many similar initiatives to get children more active around the world.
“Regular physical activity has major, lifelong benefits for physical and mental health, and is essential for the healthy development of children,” said Dr Tedros Adhanom Ghebreyesus, WHO Director-General. “WHO is proud to launch GenMove Season1 app with Qatar today. This kind of digital innovation can be powerful tool to reach young people and get them moving, especially children who might not play sports regularly.”
The app is launched today by Her Excellency Dr Hanan Mohamed Al Kuwari, Minister of Public Health of Qatar, at the Walk the Talk – Health for All Challenge being held for the first time in the country. The 3- and 5-kilometre walks are being organized to engage people of all ages and abilities, and to promote the benefits of physical activity.
“Qatar is proud to launch this important innovation for children on eve of the FIFA World Cup Qatar 2022™,” said Her Excellency Dr Hanan Mohamed Al Kuwari. “We are committed to doing as much as possible to increase physical activity and build the health of young people here in Qatar and around the world. The COVID-19 pandemic has impacted so hard on young people – limiting physical education and school sports – so it is vital we invest in promoting physical activity and leverage digital technologies to provide new and fun ways to be active.”
GenMove games are built around popular sports such as football and involve actions such as jumping, reaching and kicking to build kids’ confidence and enjoyment of moving. The games can be played inside or outside and need only a mobile phone or tablet (IOS or Android) and a small space to get children active.
Alisson Becker, WHO Goodwill Ambassador for Health Promotion and Brazil’s national goalkeeper, said: “I love GenMove. Technology opens the world for everybody, but sometimes it can make you stay seated for too much time. So, the GenMove platform helps you with that. At the same time, you can have fun with your kids, or themselves alone, and be doing something healthy.”
“The cost to the public health care systems of physical inactivity is very high,” says Dr Fiona Bull, head of the Physical Activity Unit at WHO. “Therefore, getting children to enjoy being active and build habits into every day is critical to preventing future noncommunicable diseases, such as heart disease, overweight and obesity, hypertension, diabetes and many cancers.”
GenMove is being teamed up with a complementary football themed FIFA campaign – “Bring the Moves” – which encourages young people to share their goal-celebration moves online and generate a following of active young people throughout the World Cup.
Families can download the GenMove Season 1 app here for free. It runs in real time using any phone or tablet (iOS or Android). Genmove Season 1 is currently available in English, and will also be available in Arabic, Chinese, French, Russian, Spanish from 19th November 2022.
The GenMove Season 1 initiative is led by WHO as part of the Healthy 2022 World Cup – Creating Legacy for Sport and Health Initiative, a partnership between WHO, FIFA and the State of Qatar (Ministry of Public Health) and Qatar’s Supreme Committee for Delivery & Legacy. The app has been developed as a partnership between WHO and a world-leading digital tech entrepreneur, G13R, with the aim to provide children from all over the world free access to Season 1 of the gaming app.
G13R Ltd is an artificial intelligence focused Sports Tech company based in London, UK. The company has built partnerships with WHO, UEFA, and well-known football ambassadors, including Kevin de Bruyne of Manchester City
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